The ASq is better for publishers:
-The ASq creates a premium model that drives additional revenue to support the content that consumers want.
-The ASq provides a better user experience for viewers.
Participating publishers do not have to build a custom ASq product. The Rising Tide Co-op has developed a streamline process for publishers to implement the ASq. Once a publisher has made the decision to work with the Rising Tide Co-op to execute the ASq, they must then become both legally and technically certified before running an ASq campaign.
To begin the certification process, publishers must sign the ASq certification and licensing agreement with VivaKi, the project lead for the Rising Tide Co-op. To initiate the legal discussion and be added to the certification queue, email your request to ASq@VivaKi.com. Once your request is received you will be connected to the legal team.
After this, the licensing agreement will be sent to the publisher to sign. Once it is signed or the process for doing so has begun, you can begin the technical certification process with VINDICO by emailing ASq@vindicogroup.com.
Please note the technical certification process can begin even though the contract is not signed. However, no campaigns can go live until both the contract and technical certification are complete.