Meet the Rising Tide Co-op

Matt Timothy, President, VINDICO

As President of the VINDICO Group, the first video ad management platform, Matt brings a rare combination of successful digital and traditional experience that bridges product development and advertising sales in Internet, TV, radio and cable. Matt spent 12 years as a visionary digital pioneer at CBS starting as the company’s first interactive sales hire and ultimately rising to VP/GM of CBS.com and CBSNews.com. Matt brought his track record of success to the company’s radio division where, as the top digital executive, he and his team created a profitable streaming audio platform for more than 100 stations. After CBS, Timothy spent two years as SVP of Advanced Advertising at National Cable Communications (NCC) where he was responsible for monetizing the advertising possibilities (VOD, iTV, Addressability) of the cable set top box for Comcast, Time Warner and Cox among others. Timothy also co-founded Funnel Networks, a media analytics company focused on the effectiveness of Pharmaceutical advertising. He holds a B.A. in Social Science from Hofstra University.

VINDICO is the leading video ad management platform designed to make the rapidly expanding digital video market easier to use for advertisers and their agencies. Built specifically for video and focused on the buy side, VINDICO provides a comprehensive set of products and services that puts sophisticated tracking, serving, targeting, campaign management and analytics into the hands of pioneering online video marketers. VINDICO’s mission is to make the web a safe and provably effective video medium for major brand marketers.

Tracey Scheppach, SVP Innovations Director, Vivaki

Tracey Scheppach is the Co-founder and global leader of The Pool. She has championed and spearheaded the initiative since its early stages, leading to global exploration and testing in online video. She has been at the intersection of media, technology and consumer behavior for almost 15 years. In her current role, she responsible for understanding the nuances and latest developments in emerging media and runs SMG’s Advanced Media Center of Excellence. Tracey has been a vocal industry advocate for freeing TV set top box data and more addressable advertising to deliver more accurate ROI for clients. Her work and powerful voice in the industry have gained her accolades such as Advertising Age Women to Watch (2008); Mediaweek’s Watch List (2009); iMedia Connection’s Top 25 Internet Marketing Leaders and Innovators (2009) and inclusion in the prestigious American Advertising Federation’s Hall Achievement (2009). Tracey is also member of the American Association of Advertising Agencies Digital Video Innovation committee, Google TV’s Measurement Advisory Board, and Invidi’s Advisory Board.

VivaKi is part of Publicis Groupe (EuronextParis: FR0000130577), the world’s third largest communications group, the world’s second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals. VivaKi aggregates the marketplace influence of four autonomous brands, including two global media agencies: ZenithOptimedia and Starcom MediaVest Group; and two leading digital marketing agencies: Digitas and Razorfish. On behalf of its agency brands and their clients, VivaKi faces the market to help identify and build technology, message distribution, audience aggregation and content solutions for the future.