The Power of Collaboration

Working together works.

Philosophy: We believe success is accomplished through collaboration, not competition. Rooted in consumer insights and designed to create scale, our process brings companies together to work hand-in-hand to find solutions that deliver the future faster.

Purpose: The Rising Tide Co-Op was founded by VivaKi’s EVP of Innovations, Tracey Scheppach, and Vindico President, Matt Timothy, to enable publishers and advertisers to deploy the winning online video ad models of Pool Lanes around the world – the qSuite™. This technology solution gives advertisers the ability to seamlessly leverage interactivity and implement higher performing ad models at scale.