Together We Succeed

Philosophy: We care about the advertising landscape and work cooperatively to implement smarter solutions that improve the experience for media owners, advertisers, technology providers, and consumers.

Purpose: The Rising Tide Co-op is a new cooperative approach that brings together leaders in advertising, media, and technology industries to work together and bring about the change we need.  Winning concepts that are proven though research are then brought to the Rising Tide Co-op to scale that concept to the entire industry.

In the case of The Pool Lane 1 and Lane 2 research, the Rising Tide Co-op has developed a scalable technology solution that will enable publishers to easily deploy the Lane 1 and Lane 2 winning ad model: the ASq.  This solution gives advertisers the ability to buy higher-performing video ads at scale, and allows consumers to be in more control the ads they see while supporting the content they desire.